A single-match takeover puts your brand inside one fixture, end to end — not a banner in a broadcast break, but boundary boards, a fan zone, an innings-break moment and the data capture to prove it worked. It's the fastest way onto a ground, and it's where most brands should start.
What you're actually buying
A single-match takeover isn't sponsorship in the traditional sense — you're not attaching your name to a season and hoping it lands. You're renting one afternoon or evening's worth of a crowd's attention, and building enough around it that the attention converts into something you can measure: sign-ups, sampling, footage, or a spike in search the next morning.
That focus is the format's advantage. Because everything is built around a single fixture, the creative, the staffing and the ground logistics can all be sharper than they would be spread across a series. You get one shot, so nothing about it is generic.
The five elements that make it work
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01
Boundary board presence
Your brand visible in every boundary shot, timed to the parts of the innings with the highest replay rate — not just wherever a board happens to be free.
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02
Fan zone activation
A staffed space outside the ground before the gates open — games, sampling or a photo moment that gives people a reason to arrive early.
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03
Innings-break moment
A short on-field or big-screen segment during the break — the one point in the match where the whole crowd's attention is free at once.
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04
Broadcast tie-in
Coordinating board placement and on-field timing with the broadcaster's camera plan, so the moment reaches the TV and stream audience, not just the stands.
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05
Data capture
Sign-ups, sampling numbers and social tags collected on the day, so you have a reach and engagement figure within 48 hours — not a guess.
The best single-match takeovers don't try to say everything. They pick one moment in the match and make sure your brand owns it completely.
How the two to three weeks actually break down
We shortlist fixtures against your goal and audience, then confirm board space and any ground approvals.
Signage, fan zone build and the innings-break segment get produced; ground staff and hosts are briefed.
The activation runs pitchside, with the team collecting footage, sign-ups and social mentions throughout.
A reach and engagement report lands in your inbox — attendance, broadcast minutes and sign-up totals.
When this is the right format
A single-match takeover fits best around a specific trigger — a product launch, a limited-time offer, or a moment you want to be seen reacting to quickly. If you're trying to build presence across a whole region or a full season instead, an ODI series or a Test match partnership will carry further; this format is built for speed and a sharp story, not for coverage.
Before you book
- You have a fixture window that's at least two weeks out
- There's one clear message or offer to build the moment around
- Someone on your side can sign off on creative within days, not weeks
- You know what you want to measure — sign-ups, sampling, or reach
Have a fixture in mind?
Send us the goal and the timeline — we'll come back with ground options within two working days.