Cricket-first event marketing

MARKETING EVENTS

Marketing Events Limited builds fan activations, stadium moments and broadcast-tied campaigns around the sport that already has the room's attention. No warm-up required — we plan on match time.

Book a slot See past overs
Season activation · live tracking
Stadium reach 42,000
Broadcast minutes 18.4m
Fan zone sign-ups 6,120
Figures from a 5-match franchise activation, last season.
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Activations delivered since 2019
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Grounds we hold standing access to
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Average uplift in recall vs. TV-only spend
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Days from brief to first fixture

Three ways to take the field

Every brand's innings looks different. Pick the format that matches your timeline and budget — or blend two across a season.

T20 · Activation

Single-match takeover

A fast, high-visibility presence built around one fixture — boundary boards, DJ break tie-ins, fan zone games.

  • 2–3 week lead time
  • Single-venue footprint
  • Built for a product launch
ODI · Series

Single-match takeover

The activation travels with a series — same creative, new ground each stop, local media woven in per city.

  • 6–8 week lead time
  • 3–5 venues
  • Built for regional expansion
Test match · Partnership

Single-match takeover

An ongoing sponsorship across a full season, with content, ground rights and fan-data capture built in.

  • Season-length commitment
  • Franchise-level rights
  • Built for brand equity

A few past overs

Fixtures we've built brand moments around, from franchise finals to district-league fan days.

Franchise final — fan zone build, 14,000 through the gates
Boundary board rotation — 4-city series
Floodlit product reveal, innings break

How a campaign gets to the crease

Four stages, kept short on purpose — cricket calendars don't wait.

0.1

Brief & fixture pick

We match your goal and budget to the right matches, grounds and format.

0.2

Rights & ground clearance

We secure venue rights, broadcast tie-ins and any league approvals needed.

0.3

Build & rehearse

Fan zone, signage and staff briefed and walked through before match day.

0.4

Live & reported

We run the activation on-site and send reach and engagement numbers within 48 hours.

"They had our fan zone live before the toss, and the recall numbers were still climbing a month after the series ended."

Marketing lead, regional beverage brand

Let's find your fixture.

Tell us the goal and the timeline. We'll come back with two or three grounds and a format that fits, usually within two working days.